The Illusion of Perception: How Our Mind Trick Us
You believe you are a rational person. You believe your choices are the result of careful, conscious thought. But what if that belief is the greatest illusion of all?
Every day, you are being manipulated. Not by shadowy forces, but by the very architecture of your own mind. The same hidden biases that make you overpay for a cup of coffee, misjudge a colleague at work, and fall for marketing tricks are the same ones that shape your most important life decisions. For centuries, these mental glitches operated in darkness. Now, science is dragging them into the light.
In The Illusion of Perception, acclaimed author and thinker Gaurav Garg takes you on a thrilling journey through the labyrinth of the human brain. Drawing on decades of groundbreaking research in cognitive psychology and behavioral economics, this book exposes the invisible machinery of your mind—the shortcuts, fallacies, and illusions that dictate how you see the world.
You will discover:
How a single word can change your memory of what you’ve seen with your own eyes (The Misinformation Effect).
Why you are terrified of losing $100, but only moderately pleased to gain $150 (Loss Aversion).
How marketers use a "decoy" option to make you choose the more expensive product, every time (The Decoy Effect).
Why even the most successful people can feel like frauds (Imposter Syndrome), and why the most incompetent are often blissfully unaware of their flaws (The Dunning-Kruger Effect).
This book is more than just an exposé of your mind's flaws; it is a practical toolkit for overcoming them. It is a user's manual for your brain, designed to help you reclaim your own thoughts, defend yourself against manipulation, and make smarter, more deliberate choices. The journey to a more rational life begins with understanding the beautiful, messy, and powerful illusions of the mind. It is time to see what’s real.