Beyond Google Translate: The Transcreation Playbook

Your Spanish marketing copy is losing customers right now. Not because of your offer. Because the copy that carries it was written in English, translated by someone who thinks in English, and received by a consumer who felt nothing.

This playbook gives your team the exact frameworks to fix that. The 20 Never-Say-This phrases with culturally accurate replacements. The 5-segment regional dialect matrix. The 7 Hispanic cultural values framework. The 12-filter content audit you run against every piece of Spanish content before it goes live. And the generation-segmented tone-of-voice guide that tells you whether your buyer makes decisions in Spanish, English, or Spanglish.

Built from 20 years of enterprise GTM experience across U.S. and Latin American markets. Self-administered workbook format. Every framework ends with an exercise you complete against your own content. By the time you finish, you know exactly what is broken and which Taken-Tech advisory engagement will fix it fastest.

Money-back guarantee: run the 12-filter audit against your current content. If you do not find at least 3 things to change, reply for a full refund.