Brewer Marketing Playbook: Essentials Edition

Prefer the short version? Start with the Essentials Edition.

The Essentials Edition takes the Marketing Playbook down to 32 pages and 12 skills every brewery needs, two pages each:

• Know Your Drinker
• Build Your Brand
• Packaging & Portfolio
• Pricing & Promotions
• The Taproom Is Your No. 1 Channel
• Regulars, Loyalty & Clubs
• Events & Programming
• Social Media
• Website, Search & Email
• Community & Partnerships
• Supporting Sales & Distribution
• Measure, Listen & Protect

Each skill explains the idea in plain language and gives you five numbered steps, 60 in all. It then shows how real breweries handled it, flags common mistakes and ends with an exercise you can do this week. The guide also includes the 10 Marketing Lessons, four worksheets (a one-page marketing plan, an event brief, a weekly content plan and a monthly marketing dashboard), and a dated list of every Brewer article it draws on.

It's built for owners and staff who need a fast, practical start. Read it in an afternoon, then put it to work. When you're ready for the full depth, the Complete Edition adds:

• 15 full chapters
• more case files and data
• six more templates
• four pre-launch checklists
• a 12-month marketing calendar
• a glossary

Digital PDF, 32 pages. Licensed for internal use at your brewery. Not legal advice. Alcohol marketing rules vary by state.