On average, each of us spends 95 minutes a day on social media. On top of that, a whopping one in three of us purchase goods via socials. So, if you’re not advertising on social media, what are you doing?

Covering Facebook and Instagram ads, this course is two and a half to three hours long, delivering crystal clear, concise, and profoundly strategic insights.

We'll be exploring:

• The rationale behind social ads
• Identifying the best platform
• Mastering the technical aspects
• Crafting a strategic campaign structure
• Understanding objectives and optimisation techniques
• Targeting the right audience
• Perfecting creative elements
• Adopting a holistic approach
• Reporting

This session is delivered through Google Meet.