Message Design (3rd Ed.)

Message Design: How to Strategically Plan Individual Communications (2023). Niedle, Jason and Ross, Michael with Millan, Tesz. Los Angeles: Tethos Publications. ISBN: 978-0-9860347-2-5

Message Design: How to Strategically Plan Individual Communications is the first textbook on the subject of Message Design covering What is message design? • A History of message design • Fundamental 1: know your message • Fundamental 2: know you audience • Fundamental 3: know your desired outcome • Fundamental 4: know your communication medium • Key elements: story, emotion, connection • Bringing it all together with Message Design Roadmaps(tm) • Info on Corporations message design, non-profit message design, political message design, crisis management and more • Creating your own message design plan

Third Edition changes include:

• Revised chapter order is easier to study
• Updated facts and figures makes content more relevant
• New case study means better information
• All copy edited again for easier learning
• Upgraded binder is more convenient
• New Issue! Now includes The Ultimate Message Design Reference Guide issue with Glossary, additional materials, and notes area

ISBN:  9780986034725 (PRINT COPY)