Freight & Logistics Brand Guidelines Template – 48-Page Brand Book for InDesign

Hand over a confident freight brand book without starting from a blank page. The design moves like a truck on the motorway: Unbounded headlines slanted 10°, a dashed lane-line folio with page numbers set as kilometres (KM 12), an orange truck marker that drives from the cover to the back cover, and contents set as a departure board. The template is organised in 7 "legs", each opening with a divider in its own colour configuration:

• 01 Brand – purpose, vision and values, positioning & audiences (shippers, drivers, partners), tone of voice
• 02 Logo – primary logo, anatomy on the X module, clear space & minimum size, logo versions, colour versions, logo on photography, misuse, co-branding & service lines
• 03 Colour – palette with CMYK, RGB, HEX, Pantone and RAL fleet paint, proportions & use, contrast & accessibility (WCAG), tints & fleet paint
• 04 Typography – Unbounded, Figtree and Azeret Mono, type hierarchy, routes, times & numbers
• 05 Visual elements – grid & lane line, the 10° slant, lanes & route lines, network maps, road & fleet photography, people photography, 12 icons, data & infographics
• 06 Applications – stationery, fleet livery (tractor & curtain-sider), rear doors & vans, digital & tracking, labels & documents, depots, signage & workwear, brand in use, 2 mockup pages
• 07 Production & files – print & vehicle production, brand files & naming, checks & contacts

What you get

• 48 pages, A4 landscape (297 × 210 mm), 3 mm bleed
• InDesign INDD + IDML (CS6 and newer)
• Brand name as a text variable – change it once, it updates everywhere
• 21 linked logo files + 8 misuse examples – replace them and click Update All
• Linked drawings as PDF: network maps (light + dark), tractor-trailer, rear-door and van livery layouts, tractor-trailer line drawing and 12 logistics icons
• CMYK swatches with Pantone, RGB, HEX and RAL values
• Paragraph and character styles, parent pages, organised layers
• Drop-in image frames that show their size and fit your photos automatically
• Free fonts: Unbounded, Figtree and Azeret Mono (Google Fonts)
• Bonus: Photo Direction Guide (PDF) with 26 ready AI image prompts
• Bonus: TANDEM_night Camera Raw / Lightroom preset

Also available: Brand Essentials (10 pages), Brand Sheet (1 page, landscape or portrait), the Freight Brand Mockup Kit and the TANDEM Ultimate Brand Kit with everything in one bundle.

Photos shown in the previews are not included – instead you get the Photo Direction Guide with 26 ready-to-use AI image prompts to generate your own photos in the same consistent style. Demo brand TANDEM is fictional.

License: Personal and commercial use. Use in unlimited projects for yourself and your clients. Do not resell, share or redistribute the source files.