AME Bench - Rental Rate Calculator Pack

Know what your equipment needs to earn before you quote the rental rate.

The AME Bench — Heavy Equipment & Truck Rental Rate Calculator is a practical equipment-economics model for establishing financially sustainable rental rates based on the actual economics of owning and operating a machine.

Instead of relying only on market prices or rule-of-thumb rates, the model connects your equipment cost structure with the utilization and gross profit performance you need to achieve.

What the model considers:

• Equipment acquisition cost
• Depreciation and residual value
• Operating costs
• Administrative and overhead costs
• Equipment utilization
• Target gross profit margin
• Hourly and monthly rental-rate requirements
• Profitability and sensitivity analysis

What it helps you answer:

What rental rate does this machine need to earn to meet my economic target?

Use the model to evaluate pricing scenarios, understand the effect of utilization on rental economics, and determine whether a proposed rental rate adequately recovers machine ownership and operating costs.

Designed for

Equipment rental companies, fleet managers, contractors, equipment owners, and professionals responsible for rental pricing and equipment economics.

File format

Microsoft Excel (.xlsx)

Applied Machine Economics

Better Economics. Better Machine Decisions.