Coffee Roaster Brand Guidelines Template – 48-Page Botanical Brand Book for InDesign

Hand over a brand book that looks like a botanist's collection, not a corporate manual. Every page is a herbarium sheet: paper ground, photos and swatches mounted with kraft tape, plant names set in Instrument Serif italic and a collector's label as the folio. The template is organised in 7 plates, one per coffee origin and the plant that grows next to it, each opening with a full-bleed jungle:

• 01 Plate I · Ethiopia · Brand – purpose, values, who we roast for, tone of voice
• 02 Plate II · Colombia · Logo – primary logo, construction in X, clear space & minimum size, versions, colourways, logo on jungle & canopy, misuse ("pressed wrong"), partners & the origin pin
• 03 Plate III · Brazil · Colour – palette with CMYK, RGB, HEX and Pantone, proportions, one colour per origin, contrast & tints
• 04 Plate IV · Guatemala · Typography – Instrument Serif, Albert Sans and DM Mono, hierarchy, the collector's label
• 05 Plate V · Kenya · Visual elements – herbarium grid, graphic devices, 7 botanical drawings, jungle and coffee-ritual photography, 12 icons, origins map
• 06 Plate VI · Sumatra · Applications – six stand-up pouches, pouch anatomy, limited tins & gifts, stationery & the mug, café & shop, roll-ups, website, e-mail & social, brand in use
• 07 Plate VII · Coffea arabica · Production – inks, papers and packaging, files & naming, accession & sign-off

What you get

• 48 pages, A4 landscape (297 × 210 mm), 3 mm bleed
• InDesign INDD + IDML (CS6 and newer)
• Brand name as a text variable – change it once, it updates everywhere
• 26 linked logo files + app icon + 8 misuse examples – replace them and click Update All
• Linked drawings as PDF: 7 botanical plants, canopy (jungle) patterns, origins map, 6 stand-up pouches, limited tin, mug and 12 icons – original vector artwork
• CMYK swatches with Pantone, RGB and HEX values, plus a ground colour for each of six origins
• Paragraph and character styles, parent pages, organised layers
• Drop-in image frames that show their size and fit your photos automatically
• Free fonts: Instrument Serif, Albert Sans and DM Mono (Google Fonts, static cuts included)
• Bonus: Photo Direction Guide (PDF, 8 pages) with 21 ready AI image prompts
• Bonus: SPECIMEN_morning-mist Camera Raw / Lightroom preset

Also available: Brand Essentials (10 pages), Brand Sheet (1 page, landscape or portrait), Roll-up Banner Templates, the Coffee Roastery Mockup Kit and the SPECIMEN Ultimate Brand Kit with everything in one bundle.

Photos shown in the previews are not included – instead you get the Photo Direction Guide with 21 ready-to-use AI image prompts to generate your own photos in the same consistent style. Demo brand SPECIMEN is fictional.

License: Personal and commercial use. Use in unlimited projects for yourself and your clients. Do not resell, share or redistribute the source files.