Campaign & Content Planner - Notion template

Marketing work usually lives in too many places: a spreadsheet for the budget, a doc for the calendar, a chat thread for tasks and a dashboard for results. The Campaign & Content Planner brings all of it into one connected Notion workspace, so you can see what you planned, what you spent and what actually worked.

Everything is linked. When you add a weekly performance report to a content piece, the totals roll up to its campaign and its channel automatically. You enter the data once, and the numbers do the rest.

What is inside

Nine connected databases

1. Campaigns: goals, timelines, budgets, target leads and revenue, with spend, leads, cost per lead and ROI calculated for you.
2. Content Calendar: every post, email, video and ad with draft and publish dates, plus links to its campaign, channel and author.
3. Tasks: production tasks with owners, priorities and due dates, linked to each content piece.
4. Channels: your platforms with audience size and budget, plus reach, engagement rate and cost per lead.
5. Team Members: a simple directory of roles, locations and the work each person owns.
6. Budget and Expenses: every cost tied to a campaign and channel, with planned, approved and paid stages.
7. Performance Reports: weekly impressions, clicks and conversions with CTR, conversion rate and a Strong, Average or Needs Work label.
8. Asset Library: logos, photos, videos and templates with usage rights and license dates.
9. Ideas Backlog: capture and score ideas, then link them to the content they become.

Who it is for

• Small business owners who run their own marketing
• Content creators who need a clear publishing system

Frequently asked questions

Do I need a paid Notion plan?

No. A free Notion account is enough to use the template.

Can I use it for more than one brand or client?

Yes. Link each campaign, piece of content and expense to the right campaign and filter by campaign to see one client at a time.

Can I change it?

Yes. Everything can be edited. Add your own channels, content types, categories and properties, or remove anything you do not need.

Does it include an integration with ad platforms or social accounts?

No. You enter your numbers by hand, which keeps the template simple and works with any platform.

Is this a physical product?

No. This is a digital Notion template. No physical item will be shipped.

Please note

This is a digital product. Because it cannot be returned once delivered, all sales are final.