What benefits and outcomes can I expect?

By the end of this course, the goal is for you to be able to:

1) Know where to start in your marketing cycle

2) Identify the tools you'll need and the marketing efforts you are going to put effort into in order to meet your specific needs

3) Create a marketing strategy for your self-published book marketing efforts

Why did I make this course?

That's a great question!

I am a self-published author myself and, before I started studying marketing (specifically content marketing and copywriting), I had ZERO idea how to market a book.

Let's be honest, I barely knew how to publish the book I wrote...

Then, over the years, I've learned new things. New strategies. New ideas.

So, if people have to do their own book marketing whether they are self-published or traditionally published, then why not help people do it successfully??

And that's why I have started collecting all of my ideas and resources for how to start marketing your book (self-published or otherwise, though my heart beats for self-published authors).

And that's just a small bit of my story and my "why" behind this course.

You can learn more about the books I have published on my Amazon page or feel free to check out my writing work on Substack via Our Father Daily as well as The Content Forge.

Course curriculum

1

Let's Set Some Expectations For This Course (And What You Need to Know About Marketing)
- How to Do Marketing For People Without a Clue Free Preview
2

Breaking Down Marketing from the Perspective of an Author
- Let's Start With Personal Brand Marketing Free Preview
- Personal Brand Marketing Extends To Your Book, Too
- Your First Step Into Personal Brand Marketing: A Blog
- Why You Need to Think About an Email List
- What Is Email Marketing For Authors?
- Start Thinking of Your Book as a Business, With You as the Brand
3

Getting the Marketing Timing Right
- When to Start Marketing
- Before You Start Marketing (Or, Start Here)
- An Important Introduction to Email Marketing (Yes, Even Before You Start Writing Your Book)
- While You Are Writing That First Draft
- When You Are Editing and Revising...And Editing Again
- Reviews (And Something to Know About the Amazon Algorithm)
- When Your Manuscript Is Totally Finished, Edits and All Free Preview
- Post-Launch Marketing (Continuous Marketing Cycle)
4

All Things Ads (Facebook, Twitter (now X), Instagram, Amazon)
- Intro to Advertising for Indie/Self-Published Authors
5

All Things REVIEWS
- A Deeper Dive Into Amazon Reviews
- Review Tracker Cheatsheet
6

Social Media (Or, As I Like to Call Them...Dumpster Fires)
- Re-Thinking Social Media For Authors
- Why Your Social Media Followers Matter
- Social Media Tools (And How to Build a Social Content Engine)
- Hashtags As Communities (Plus a Hashtag Cheatsheet)
7

Unique Marketing Events!
- Unlocking Your Creative Potential
- Diving Into Unique Marketing Events
- In-Person Events & Ideas
- "Groups"
- Facebook (Or Other Social Channels) Groups
- Courses/Lessons/Seminars/Classes
- Workshops
- Online Communities

What benefits and outcomes can I expect?

By the end of this course, the goal is for you to be able to:

Why did I make this course?

Course curriculum

Choose a pricing plan

Let's Get Started!

Gotta Start Small and Scale!