Holland Cooke 2-book download

Podcasting?

Caution: Attention is not for sale.

Buying clicks is a recipe for failure. Instead?

Goal: Your subscribers share your podcast with their buds.

This E-book can help you move from sampling...to...subscribing...to subscribers-sharing your podcast.

Radio? Now more than ever!

Your live weekly show is “the tail;” and “the dog” is a coordinated multi-platform marketing strategy – of which a well-executed weekly ask-the-expert show is the hub. Properly implemented, this plan can attract new clients and customers lots more efficiently than competitors who spend a fortune on advertising.

Important: What radio stations want to sell you isn't necessarily your best dollar value.

Veteran broadcasting executive and media consultant Holland Cooke details what you should ask for instead -- this is insider stuff that can S-T-R-E-T-C-H the marketing dollars you invest -- by using Talk radio the smart way.