THE HOSPITALITY BRAND STORY RESET™

The Hospitality Brand Story Reset™

A 15-Minute Workbook for Social Media Clarity



If your content feels scattered, inconsistent, or hard to “start,” it usually isn’t a creativity problem. It’s a clarity problem.

The Hospitality Brand Story Reset™ is a short, guided workbook created for hospitality brands (wineries, restaurants, bars, breweries, lodging, boutiques, and experience-based businesses) who want to tighten up their messaging and show up online with confidence.

In about 15 minutes, you’ll walk through simple prompts that help you put words to what you already do best—so your audience can immediately understand you, feel you, and remember you.

What you’ll get

A fillable PDF workbook you can type into on your computer (no printing required).

Inside, you’ll define:

• The heart of your brand (why you exist)
• What you’re really known for (why guests choose you)
• The feeling you want guests to leave with
• The compliment you hear most often
• Your brand voice on social media
• What you are NOT trying to sound like online
• What people would genuinely miss if you disappeared

Why this matters

When your story is clear, your content gets easier:

• Captions write faster
• Posts feel more consistent
• Your team stays aligned
• Your marketing sounds like you

This workbook gives you a strong foundation for:

• Social media captions and Reels scripts
• Website bios and “About” sections
• Email marketing and promotions
• Brand voice and messaging guidelines

Who it’s for

Perfect for hospitality owners and marketers who:

• Feel stuck when it’s time to post
• Want their content to sound cohesive (not random)
• Know their business is special—but struggle to describe it clearly
• Want a simple reset without a full rebrand

How it works

1. Download the fillable PDF
2. Open on your computer (Adobe Reader or Preview works great)
3. Click into the fields and type your answers
4. Save your completed copy for future content planning

Ready to get your story straight—so your social media finally feels easy again?

Download The Hospitality Brand Story Reset™ and create the clarity your content has been missing.