Brand Positioning Workspace · Notion template

Find out if your brand wins the value pot, the emotional pot, or neither, then get a 90-day plan to fix it.

Description:

This Notion workspace shows where your brand sits against your competitors, built on evidence rather than gut feel, and tells you what to do next.

What you get

• Brand Vault: one home for your brand and 3–8 competitors. One tap on Set up scoring creates every score row you need.
• Evidence hunt: 16 criteria for your brand and 9 for each competitor, each with a clear metric and where to find the number. Type the number and the 1–5 score works itself out.
• Your map, ready to share: Open my map places every brand on the value vs emotion map. Add your logo and save a share image for your team or your deck.
• Customer survey built in: a Notion form you share with a link. Answers flow straight into your scores. Ready wording in Thai, Vietnamese, Indonesian, Malay, Filipino, Chinese and Spanish.
• Capture on mobile: spot a price, a review or a post while you shop or scroll? Save it to Signals from your phone.
• 90-Day Plan: a library of moves for each zone. Pick yours, set dates, get going.
• Results Log: one tap each quarter saves your scores, so you can see if your position is actually moving.
• Worked example: a finished sample brand, so you can see the end result before you start.
• SฺEA- Free Brand Benchmark:16 famous brand e.g. Mistine, Uniqlo, Pop Mart, Mixue and etc. https://tools.frontierbyjetni.com/benchmarks/Brand-Benchmarks-2026-SEA.pdf

Who it’s for

Founders, brand managers and marketers selling consumer products, especially on Shopee, Lazada and TikTok Shop, who want an honest read on their position before a launch, a new market or a rebrand.

How it works

1. Duplicate the template into your Notion.
2. Add your brand and your competitors.
3. Collect the evidence over a week, and run the survey.
4. Open your map, pick your moves, and log your scores every quarter.

Good to know

• Digital product: you get a link to duplicate the template into your own Notion workspace.
• Requires a Notion account. Best on desktop; capture and the survey work on mobile.
• A thinking tool, not a market forecast or investment advice.

Prefer spreadsheets? The Google Sheets edition is $9.99. Want a quick check first? Try the free web tool at tools.frontierbyjetni.com