Marketing That Works: Marketing for Freelancers and Solo Consultants

You didn't become a freelancer to spend your evenings figuring out marketing.

Most marketing advice is written for companies with budgets and teams you don't have. This short, practical guide strips all of that away and focuses on what actually moves the needle for a business of one: the clients you already have, a positioning statement people can repeat, one channel done well instead of five done badly, and a system for turning inquiries into clients without sounding like a salesperson.

What's inside:

• Why most marketing advice doesn't apply to solo businesses — and what to do instead
• How to turn past clients and quiet referrers into your best source of new work
• A simple method to write a one-sentence positioning statement that actually gets you referred
• How to choose the one channel worth your limited time — and ignore the rest without guilt
• A script-free way to convert inquiries into clients, including how to talk about price with confidence
• How to keep all of this running in 30 minutes a week, without it becoming a second job

This book is for you if:

• You're a freelancer or independent consultant doing your own marketing
• You have little to no time or budget for it
• You want practical steps, not theory

This book probably isn't for you if:

• You're running a team or managing a marketing department
• You're looking for social media growth hacks or paid ad strategies

About the author: Daniel Cross has spent several years helping freelancers, local shops, and small businesses do marketing that actually pays off — no jargon, no agency budgets, no wasted time. A marketing consultant specializing in small operations, he shares in this collection the practical methods that have worked for his clients, industry by industry.

Refund policy: Not satisfied? Full refund within 48 hours of purchase, no questions asked.