Multi-Location Playbook for Multi-Branch Teams

The Steel Horizon Service Sales Manager Playbook — Multi-Location License is designed for growing home-service companies, multi-branch contractors, franchises, and organizations that need one consistent service-sales training system across multiple locations.

This 100-page playbook provides managers and service teams with a structured framework for handling residential service calls, presenting solutions, overcoming objections, coaching technicians, and tracking sales performance.

Instead of every branch developing its own sales process, the Steel Horizon system gives leadership a common framework that can be reinforced throughout the organization.

The playbook covers:

• The complete residential service-call process

• Customer communication and trust building

• Discovery and diagnostic conversations

• Presenting findings professionally

• Building multiple service options

• Communicating value

• Presenting pricing confidently

• Financing conversations

• Closing techniques

• Follow-up systems

• Extensive objection-handling strategies

• Technician role-play scenarios

• Manager coaching techniques

• Ride-along evaluations

• Conversion-rate tracking

• Average-ticket tracking

• Team accountability

• Weekly training structures

• 30/60/90-day implementation concepts

Common objections covered include:

• “That’s too expensive.”

• “I need to think about it.”

• “I need another quote.”

• “I need to talk to my spouse.”

• “I’ll call you later.”

• “It still works.”

• “Can you just repair it?”

• “I found someone cheaper.”

• “I’m selling the house.”

• “I wasn’t expecting to spend this much.”

The Multi-Location License allows the purchasing organization to distribute and use the training materials internally across multiple company-owned branches or locations.

Managers may print copies, train employees, conduct role-playing sessions, use worksheets, implement coaching systems, and standardize training across participating locations.

The material remains the intellectual property of Steel Horizon and may NOT be resold, sublicensed, distributed to unrelated companies, uploaded publicly, or incorporated into a separate commercial training product for resale.

Ideal for:

Multi-location electrical companies

HVAC organizations

Plumbing companies

Home-service groups

Regional service businesses

Franchise operators

Private-equity-backed home-service organizations

Companies building standardized technician training across multiple branches

Digital product. PDF delivery. No physical product will be shipped.