SegmentCraft

SegmentCraft — Customer Segmentation, Powered by AI

Turn raw customer CSV data into hyper-targeted personas in 3 clicks. No data science team required.

What is SegmentCraft?

SegmentCraft is a lightweight desktop app that uploads your customer CSV, runs K-Means clustering, and surfaces distinct buyer personas — complete with readable labels, silhouette quality scores, and radar chart comparisons. Built for marketers, founders, and analysts who need audience insights *now*, not after a weeks-long data project.

How It Works

1. Upload your CSV — drag-and-drop any customer dataset. SegmentCraft profiles every column automatically (numeric, categorical, free-text).

2. Select features — pick 2+ traits to cluster on. Smart defaults get you started in seconds.

3. Get personas — K-Means runs locally. Each cluster gets an auto-generated label (e.g. "High Spenders", "Occasional Shoppers") plus top distinguishing traits and full centroid data.

Key Features

- K-Means clustering — tuned for segmentation with automatic *k* selection

- Silhouette scoring — quantitative quality metric for every run

- Auto-generated persona labels — readable names based on top features, not raw coordinates

- Radar chart comparison — side-by-side visual of all personas across every feature

- Smart column profiling — type detection, missing-count stats, sample values

- CSV export — download with persona assignments appended, ready for any platform

- Fully offline — your data never leaves your machine

What's Included

- SegmentCraft desktop app ( Windows)

- Free tier: 5,000 rows / 50 runs / 50 exports per period

- Pro upgrade available for unlimited usage

Perfect for: E-commerce marketers, SaaS founders, CRM analysts, email marketers, and anyone who needs customer segments without the overhead.