Homepage positioning worksheet — rewrite your hero section in one sitting

A fill-in-the-blank worksheet for rewriting your homepage headline and hero section.

Most small business homepages fail the three-second test: a visitor lands, reads the headline, and has no idea what you do or why they should care. This worksheet fixes that.

What is inside:

• 7 structured sections from raw customer insight to finished copy

• Fill-in-the-blank prompts that force you to be specific

• 3 headline templates with blanks you fill from your own answers

• 2 subheadline templates and 3 CTA options

• A fully worked example showing a real business filling out every section

Built on positioning principles from 15+ years of messaging consulting. Not theory — a working tool.

Works for: consultants, agencies, trades businesses, SaaS, coaches.

Estimated completion time: 45–90 minutes.

Instant PDF download.