🎶 Build Your Career the Right Way

Turn your passion into a sustainable career with this beginner-friendly course designed for indie artists, producers, songwriters, and performers. Through step-by-step video lessons and a 40+ page interactive workbook, you’ll learn how to protect your music with copyrights and royalties, build a professional brand with an EPK, and develop a strategy to reach your audience. You’ll also explore multiple income streams — from touring and streaming to merch and services — so you can start making money with your craft. With practical exercises, planners, and checklists, this course gives you the tools and confidence to move from hobbyist to professional.

Course curriculum

1

Course Introduction
- Welcome & What You’ll Learn
- Workbook
2

Foundations & Mindset
- Define Your Mission
- Build the Right Mindset (Confidence & Persistence)
3

Professional Setup
- Protect Your Music with Copyright
- Get Paid: Understanding Royalties
- Build Your Electronic Press Kit (EPK)
- Professional Setup Recap
4

Strategy & Marketing
- Establish Your Strategy
- Where Do You Fit in the Market?
- Learn from Your Competitors
- How to Prioritize Your Marketing Goals
- Strategy Recap
5

Monetizing Your Music
- Introduction to Monetization
- Define Your Product & Services
- Touring Basics
- Streaming & Playlists
- Merchandising Essentials
- Services You Can Offer
- Monetization Recap
6

Industry Skills & Next Steps
- Professional Etiquette in the Music Business
- Course Wrap-Up & Next Steps

Music Business Essentials

🎶 Build Your Career the Right Way

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Course curriculum