The Argument Bank

THE ARGUMENT BANK

30 Positions to Replace Your Ideas With

A content library for the coach whose expertise isn’t converting

Stop posting tips. Start making arguments people actually hire from.

You already know your stuff.

You’ve posted the value.

You’ve been consistent.

You’ve tried the hooks, the calendars, the “lead with value” advice.

And still — people nod, save, and scroll past.

They consume you. They don’t hire you.

That’s not a content problem.

It’s an identity problem wearing a content strategy costume.

The Argument Bank is 30 ready-to-deliver positions that replace forgettable ideas with clear, convertible arguments. Each one follows the same structure that actually stops the scroll and builds trust:

• CLAIM — the contrarian stance, said straight
• REASON — why it’s true (this is where your expertise shows)
• COST — what it costs them to ignore it

No more vague tips. No more interchangeable advice. Just positions strong enough to make someone stop, think, and decide you’re the one who gets it.

What’s Inside

30 complete arguments organized into five categories:

Embodiment & Nervous System

Presence, regulation, authenticity, niching, camera confidence, burnout, and the real reasons coaches hide.

Strategy & Marketing

Consistency, algorithms, content calendars, trends, “value,” and why follower count is the least useful number in your business.

Technical

Hooks vs. spine, production value as procrastination, posting times, captions, AI, and the myth of multi-platform repurposing.

Sales

Comments, DM funnels, urgency, testimonials, discovery calls, and why objection-handling scripts treat symptoms instead of the real problem.

Foundations & Profile Optimization

Bios, branding, highlight reels, demographics vs. shared belief, and why your link in bio is a decision — not a menu.

Every argument comes with a suggested format (talking head, carousel, or caption) so you know exactly how to deliver it.

Who This Is For

Coaches who are tired of:

• Sounding like everyone else
• Giving away everything and still not converting
• Optimizing the wrong metrics
• Posting content that gets engagement but zero clients
• Feeling like their expertise isn’t translating into authority on camera or in their content

If you’ve ever thought “I know I’m good at this… so why isn’t anyone booking?” — this is for you.

How You’ll Use It

Open it when you sit down to create.

Pick one argument.

Deliver it with presence.

Use the cold-open talking-head versions.

Turn the carousel ones into slides.

Drop the caption ones as they are.

Or adapt any of them into your own voice and niche.

The structure does the heavy lifting so you don’t have to invent a strong position from scratch every single time.

The Real Difference

An idea is safe. Anyone could have posted it.

An argument is a position. It can be disagreed with. It costs something to ignore.

That’s what makes people trust you enough to buy.

These 30 arguments give you the positions.

You bring the delivery.

Ready?

Get The Argument Bank and start replacing the content that gets nodded at with the content that gets hired.

[Buy Now]

Deb Guy

Social Media Coach