whether you're starting a new business or you’ve been trading for a while, starting-up | phase one covers everything you need to know as a new or aspiring business owner to establish your business on a solid basis through the process of identifying an opportunity, learning your customers' needs, testing your product, securing funding, and getting ready for that all-important launch.

we make it simple to learn every step of the process of figuring out whether your business idea is likely to work or not, how to identify your strategic advantage, create a comprehensive business plan, and what you can do to gain an edge in the competition.

also, we teach you how to make a solid business model to further define your company's goals and increase its attractiveness to customers.

download a free preview sample or get your full copy now.