E-commerce Conversion Audit Toolkit

Founding Edition

Find the biggest conversion leaks before buying more traffic

A practical audit workbook and editable spreadsheet for small e-commerce store owners who get visitors but want to understand why more of them are not buying.

Founding Edition — $19

What you finish

•a funnel baseline,

•homepage, product-page and checkout scores,

•an evidence-based repair backlog,

•a prioritized list of changes,

•one controlled 14-day experiment,

•a one-page result report.

Inside the toolkit

•60-minute audit workflow,

•homepage scorecard,

•12-point product-page scorecard,

•trust and checkout scorecard,

•completed apparel-store audit example,

•before/after headline example,

•45 quick conversion repairs,

•prioritization matrix,

•mobile and checkout test checklist,

•five AI prompts for honest audit work,

•14-day experiment plan,

•editable Excel tool with live scoring and funnel formulas.

How it works

1.Record your current funnel numbers.

2.Score one homepage and one product page.

3.Add evidence for each weak point.

4.Prioritize repairs by impact, confidence and effort.

5.Change one main thing.

6.Measure the result for 14 days.

Who it is for

Small online stores with an existing website and at least some visitor or product-page data. It works with Shopify, WooCommerce and other e-commerce platforms, although exact analytics settings depend on your platform.

What it does not do

It does not access your analytics automatically, guarantee sales or replace professional legal, tax, analytics or advertising advice. It helps you structure the audit and choose the next evidence-based test.

FAQ

Do I need advanced analytics?

No, but real funnel numbers make the diagnosis more useful. If tracking is not verified, mark the metric as Unknown rather than guessing.

What spreadsheet do I receive?

You receive an editable Excel workbook with Instructions, Scorecard, Repair Backlog and Funnel sheets. Blue cells are inputs and the priority and funnel rates calculate automatically.

Is this an audit service?

No. It is a self-guided audit toolkit. It does not produce a custom expert report about your store without your own research and evidence.

Does it guarantee more sales?

No. The toolkit helps identify and test possible conversion problems. Results depend on the store, product, traffic, offer, proof and execution.

What do I receive?

A PDF workbook, an editable Excel audit tool and editable source files in a downloadable ZIP.

What is the Founding price?

The Founding Edition is $19 while the expanded version is being validated and improved with customer feedback. Do not use a false deadline.

Get the Founding Edition

Find the next useful conversion improvement before spending more on traffic.

Get instant access — $19