Thanksgiving Marketing Kit: Excel Promo Planner, Swipe File, Social Templates, Word Templates and Signs

Most holiday marketing kits give you a template and a coupon code. This kit gives you the math, the calendar and the words.

What is inside (US Letter and A4):

• Guide (11 pages). The margin check with worked examples, a four-week calendar, email and text plan, social plan, plans by business type, ads, giving back and a compliance checklist.
• Swipe File (12 pages). 80 captions (40 general and 40 for restaurants, retail, B2B and local services), 40 email subject lines, 10 texts, 15 ad lines and five full emails.
• Social Templates (12 slides, PowerPoint). Square slides for thanks, hours, closed day, order cutoff, team, Small Business Saturday, early access, giveaway, giving back, tip, customer words and recap. Fully editable.
• Promo Planner (Excel). An Offer Calculator that shows profit per unit, break-even units and a verdict for each offer, a Campaign Calendar with status drop-downs and a Results tracker with totals by channel. Formulas only, no macros.
• Templates (Word). Hours and cutoffs notice, staff briefing, partner pitch, giveaway rules, offer terms, charity pledge post, donation drive letter and results post.
• Signs and Calendar (9 pages). 12 printable signs and a four-week wall calendar.

Instant digital download. No physical item ships.

Good to know: The guide cites the National Retail Federation survey, the FTC's advertising and CAN-SPAM guidance and the origin of Small Business Saturday, and says where figures are national estimates. All designs and templates are original to Work Wizardry. General guidance, not legal or financial advice.

Licence: for use with your own business. Do not resell, share or post the files.