The Little Book of Digital Marketing

The Little Book of Digital Marketing

Marketing refers to a set of activities that are accomplished to communicate the value of a product or service to possible consumers. The process of marketing can now be done online and is now known as digital marketing. 
This book hopes to provide you with a quick but encompassing view of digital marketing. The author attempts to come up with a clear-cut digital marketing plan suited to your business by the end of this book.

Fundamentals of Digital Marketing: 

• Microenvironment
• Macroenvironment

Implementation: 

• Customer experience
• Marketing campaigns
• Communication
• Evaluation and improvement

Digital Content: 

• Perfecting the content
• Blogging
• Website trac
• Search marketing
• Email marketing
• And more......