Cyber Monday Campaign Kit: 30 Emails, 38 Texts, Ad Copy Bank, Social Calendar, Sale Page Copy, Operations Playbook and Excel Command Center

Most Cyber Monday advice gives you ideas. This kit gives you the finished work: the copy, the trackers and the plan for the day.

What is inside:

• Campaign Playbook (PDF, 11 pages). A 10-step blueprint, six worked offer examples with profit per order, an audience matrix, budget plans, a 15-step calendar, metrics, decision rules and a December plan.
• Email Library (6 Word files, 30 emails). Teaser, launch, last call and thank-you for product shops, service businesses, cafes, software and B2B, plus ten universal emails: early access, second chance, a cart reminder with free shipping, a shipping delay notice with a cancel option, an order confirmation, a review request and four December follow-ups.
• SMS and Ad Copy. 38 texts that fit 160 characters, a Google and Meta ad copy bank and an Excel checker that counts characters for headlines, descriptions, texts and subject lines.
• Social Content Calendar. 11 days of posts and story scripts, four LinkedIn posts, six reel ideas and an Excel calendar with dates that fill in from your Cyber Monday date.
• Sale Page and Policy Copy. Hero lines, offer boxes, a 12-question FAQ, shipping and returns promises, code terms, gift card terms and announcement bar lines.
• Operations Playbook (PDF, 7 pages) and 20 support replies. A site readiness checklist, an hour-by-hour war room, eight "if this goes wrong" plans, a compliance one-pager, carrier cutoffs and a roster.
• Campaign Command Center (Excel). Offer Pro (discount check, tiers, bundles and free-shipping threshold), inventory caps, a send calendar, a channel tracker that builds tracking links, an hourly dashboard, a support log, a 15-step plan and a post-mortem. Formulas only, no macros.
• Post-Campaign Pack (2 Word files). A results report, a December follow-up plan and thank-you copy.

Instant digital download. No physical item ships.

Good to know: All copy and designs are original to Work Wizardry. Examples use made-up numbers. This kit is general information, not legal, tax or financial advice. Check text message, email and advertising rules for your location. The kit is not affiliated with any platform or payment provider.

Licence: for use in your own business. Do not resell, share or post the files.