Synapse, then Strategy

How people decide is expensive. And the cost compounds quietly, long before anyone calls it a failure.

Most marketing fails long before it’s published. It fails at the point where decision-making is misunderstood.

People don’t decide logically first. They respond emotionally, form meaning through memory and familiarity, and only then justify what already feels right. Most marketing ignores this order and compensates later with more content, more spend, or more noise.

Synapse, Then Strategy is about fixing the order.

This course explains how decisions actually unfold and how to build marketing that follows that sequence instead of working against it. You’ll learn how emotional response shapes interpretation within milliseconds, how repetition builds memory, how trust grows through small fulfilled expectations, and how identity determines what feels worth choosing.

The result isn’t better tactics. It’s fewer wrong decisions.

INSIDE THE COURSE

• The order decisions follow: feel → believe → justify
• Why emotion determines meaning before reasoning begins
• How memory and familiarity shape preference over time
• How trust is built through consistency, not persuasion
• How value is sensed before it’s explained
• Why identity is the final filter in choice
• How these principles apply to brand, messaging, and experience