Explorer Archetype | DIY Brand Strategy Guide
Fully editable in the free desktop version of Canva. Just swap out the text and images with your own. When you're through customizing it, export as a PDF. Just like that, you've got your own complete brand strategy guide. You can upload it to your website to share, print it, or keep it to yourself.
√ 58 template pages (11" x 8.5")
√ Similar to the book provided to my high-end clients
√ Add, remove, or rearrange pages to suit your style
Templates to fill in your:
Color palette template + shades
Demo logo submark
IDEAL CUSTOMER ARCHETYPE
Right people, defined
3 ICA profile templates
Brand tone chart
Brand messaging theme template
Notes & thoughts
+ Next steps
HOW IT WORKS
1. After your purchase, you will receive a PDF file with a direct link to the master template.
2. If you haven't done so yet, create a Canva account. (It's free).
3. Replace the content with your own images, graphics, colors, and fonts.
4. Export a ready to use png, jpeg, or PDF file.
Due to licensing restrictions photos are not included. Canva offers thousands of image and font choices to choose from. Several of the pages have professional copy written by me that you can use in your own forms.