The Lipstick Effect: Why Small Luxuries Mean Big Profits During A Recession

Are you selling the right products during a recession?

Have you ever wondered why some products consistently sell during tough economic times, while others struggle? In this powerful book, author and business consultant Donovan Garett reveals how small business owners can leverage the business phenomenon known as the “lipstick effect” to create a resilient, thriving business even during recessions and economic downturns.

You’ll see exactly how to shift from a survival mindset to a strategy for growth by focusing on the right products to sell, making your brand a trusted, reliable source of comfort and quality, while building emotional connections that customers rely on in both good times and bad.

In this game-changing book, you’ll learn how to:

• Identify top-selling products: Discover how to identify, select, price, and promote “lipstick products” that meet customers’ emotional needs, bringing joy and value without disrupting their budgets.

• Build a loyal customer base that withstands economic turmoil: Create deep emotional connections between your customers and your brand, creating loyalty and repeat business—even when times are tough.

• Create marketing strategies that resonate: Learn to communicate empathy, reliability, and value in your marketing, making your brand the go-to choice for customers seeking both comfort and quality.

In “The Lipstick Effect,” you’ll uncover the secrets that turn your product line into everyday essentials for budget-conscious consumers and elevate your brand into one they trust and return to. Whether you’re a small business owner or an entrepreneur looking to future-proof your brand, this book will equip you with strategies to meet your customers’ needs, build loyalty, and drive steady growth—no matter where the economy is heading.