Build an editorial blog that drives business growth
The editing market is global, and that means we need to be found, trusted and memorable if we want choice about whom we work with and what we earn.
This course shows you how to turn your website into a compelling resource centre that tells your clients why you are the person they should work with.
The foundation is a captivating blog-based content platform that drives traffic to your website, makes you visible in the search engines, and adds value for your clients-to-be.
Course curriculum
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1Module 1: Introduction
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2Module 2: Content creation
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3Module 3: Branding your blog
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4Module 4: Your blog's home
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5Module 5: Blog design
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6Module 6: Blog promotion
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7Module 7: Using a content log
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8Module 8: Scheduling
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9Module 9: Blog subscription
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10Module 10: Complementing your blog with video
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11Module 11: Video tips, tricks, software and kit
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12Module 12: Video hosting, distribution and branding
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13Module 13: Measuring the success of your blog
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14Access the course materials
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15Video tutorials
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16Coupons and discounts
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17Music credits