March/April 2015

FOCUS: Niche Markets


Feature: An Introduction to Patents and Trademarks, Part II by Pamela Ball

Feature: Creating a Niche Candle Business by Kyli Wolfson

Feature: Niche Market: The Year of the Beard by Kathy Tarbox

Book review: Liquid Soapmaking, by Marina Tadiello

In the Lab: Nerds and Cheerleaders by Kevin Dunn

Savoir Faire: Nailing your Niche by Melinda Coss

Wit & Whimsy: I Used to Have a Life by Anissa Patten

Potpourri: Choosing a Niche and Defining your Target Market by Erica D. Pence