The Goal & Success Tracker

Most creators find out they were underpaid a year later, and find out they were never paid at all when they need the money.

This is one file that answers both. You fill in the yellow cells. Everything else calculates.

Twelve sheets

• Deals. 200 rows. Brand, deliverables, base fee, usage, exclusivity, add-ons, currency and exchange rate, then gross, commission and what is net to you. Paid rows go green, overdue rows go red
• Payments and Cashflow. Money logged the day it clears, against the deal it belongs to, so one deal can carry several. Money in by month against money out, with a running total
• Dashboard. Reads everything above and turns it into plain sentences telling you what to do next
• What to charge. The rate calculator built into the file. Same bands, multipliers and curve as the one on the site
• Benchmarks. Engagement rates by platform and tier, with the source next to every single figure
• Monthly, Goals, Quarterly and Method. Five cells a month off your own insights, targets that read themselves, four questions every quarter, and a Method sheet showing how every figure is worked out

Get it if

• You cannot say, right now, what you are owed
• You have deals in your inbox, your notes app and your head
• You want to know whether this year is actually better than last year

Works in Excel and Google Sheets. Two worked example rows are already filled in so you can see the shape before you clear them.

It is the creator business spreadsheet for anybody whose content creator finances currently live in an inbox, a notes app and their head. If you take UGC work it doubles as a UGC deal tracker, because the columns do not care what the work was called.