advertising may seem complicated, but it doesn't have to be. understanding the different media options and rates can be overwhelming for beginners.

however, advertising is not rocket science. this book aims to provide tricks of the trade to help design and implement effective ad campaigns. advertising is a paid form of communication delivered through various media, with the goal of persuading the receiver to take action.

it is distinct from other forms of promotion because it requires payment, a medium, and identifiable source. designing a successful advertising program involves careful planning and execution.

advertising foundations textbook guide presents the strategic use of communications to engage various types of consumers. the book covers advertising, pr, direct marketing, promotion, and more.