The SKINN Choice Opportunity Creating clarity across brand, emotion and product choice
Product Description
SKINN by Titan — Consumer Choice Strategy
A Strategic Intelligence Report by The Strategic Sense, examining SKINN’s consumer choice challenge and the opportunity to create greater value by understanding human behaviour, making the brand more relatable to a broader audience, and connecting product choice with emotion and identity.
The report covers market differentiation, competitive landscape, unmet customer need, positioning, brand architecture, customer choice architecture, decision barriers, psychological mechanism, communication architecture, consumer journey and strategic validation.
The strategic objective is to help SKINN move from multiple differentiated choices towards one clear brand meaning, differentiated emotional expressions and a clearer path to product choice.
31-page Strategic Intelligence Report | PDF
Prepared by The Strategic Sense