A free mini-course for coaches and mentors making the leap to solo business
Introduction
Are you running a business or funding a passion project?
You can answer this question because you know you are building a business, not just practicing your craft. You've got a number in mind for what you want to earn and you've started showing up online.
Here is the more precise version of the same question:
Which specific conversations are you having, and which ones are you avoiding, that will determine whether your business actually works?
That is what this course covers.
There are 4 conversations that determine whether your coaching practice is a sustainable solo business.
Each one builds on the previous, and if you leave only one unresolved, you'll create a gap that the others cannot fill in.
- The first is the conversation with yourself, about what you are actually building and how you are making decisions about it.
- The second is the conversation with your market, the written exchanges that either open the door to something real or close before they go anywhere.
- The third is the conversation through your content and whether it's bringing people toward you or simply generating impressions.
- The fourth is the conversation with your data, because without it the other three remain impressions rather than evidence.
This mini-course is not a motivation exercise
This course is structured around the conversation framework because that is where the actual work of building a solo business happens.
Each module ends with a reflection question and a practical exercise connected directly to your business.
Some answers will come to you immediately and others will take longer, and that's the purpose of this course, to make you think.
Course curriculum
Module 1: The conversation with yourself
How to define a viable business model by asking more precise questions about what you are actually building, before the market forces an answer on you.
Module 2: The conversation with your market
How to recognize the moment a written exchange is ready to move forward, and what to do with it when it happens.
Module 3: The conversation through your content
How to create content that invites a reply rather than a reaction, and why the way you close a piece of content shapes what the reader does next.
Module 4: The conversation with your data
How to track what is working at the content and conversation level, so that the patterns in your own data become the basis for your next decisions.
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1Welcome
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2Module 1: The conversation with yourself
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3Module 2: The conversation with your market
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4Module 3: The conversation through your content
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5Module 4: The conversation with your data