From Lab to Market Research, Commercialization Technology Transfer Asset Values
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Publisher: ABC-IQ Books
Title: From Lab to Market
Key Concepts: Research, Valuating Asset, Technology Transfer
ISBN: 978-1-77296-116-4
📘 Product Overview: From Lab to Market
ISBN: 978-1-77296-116-4 Publisher: ABC-IQ Books Category: Business, Innovation, Intellectual Property, Technology Transfer
🔍 Who It's For
- Business students, startup founders, and university researchers
- Technology transfer officers, IP managers, and commercialization strategists
- Investors, incubators, and innovation hubs seeking valuation clarity
- Academic institutions bridging research and market impact
🎯 What You Get
- A comprehensive guide to technology transfer, IP valuation, and commercialization pathways
- Practical frameworks including the Berkus Pre-Sales Concept, Series A investment strategies, and licensing models
- Step-by-step breakdowns of patent law, copyright protection, trademark registration, and ISBN management
- Real-world case studies and valuation metrics tailored to emerging technologies
💡 How It Helps
- Equips readers to evaluate intellectual assets, negotiate licensing, and attract investment
- Bridges the gap between academic research and market-ready innovation
- Enhances institutional capacity for technology transfer offices (TTOs)
- Supports strategic planning for IP commercialization, brand protection, and digital media monetization
🧪 Demonstrated Impact
- Learn how universities and startups leverage IP to secure funding and scale
- Apply valuation methods like discounted cash flow, market comparable, and cost-based analysis
- Navigate challenges in commercialization with insights on market alignment, regulatory hurdles, and competitive landscapes
- Build resilient strategies for copyright in digital media, ISBN visibility, and trademark strength
