Volkswagen's "Voltswagen" Hoax

Volkswagen: the "Voltswagen" rename

Volkswagen lied to reporters' faces. The lie got the coverage. The trust it cost didn't come back cheap.

PR move: A fake name change, with direct denials to reporters who asked if it was a joke, used to force coverage of an electric SUV launch.

Best for: Understanding the limits of newsroom trust as a channel, not copying it.

Volkswagen of America, with Johannes Leonardo (reported).

Editorial read: Craft 6 · Evidence 4 · Reuse 2. It worked, and it still shouldn't be reused. Source-linked, with gaps named. 3-page PDF, instant download.

Refund policy: because each case is delivered as an immediate digital download, purchases are final once the file has been downloaded. This does not affect your statutory rights. If a file is defective or inaccessible, contact boris@fieldbrief.news.