International Market Entry Strategies (9th edition, large file)

Despite all the ups and downs of international trade over the years and despite the criticisms of globalization’s undesired byproducts, competing internationally is the new normal for most companies. Sometimes companies proactively seek opportunities in other markets, at other times they are forced to do so, and at yet other times, companies compete against foreign entrants in their home markets. Whatever their motives and regardless of whether they are small companies, medium-sized businesses, or large conglomerates, they are all faced with similar challenges. INTERNATIONAL MARKET ENTRY STRATEGIES explores how companies can work through these challenges in a systematic way. Using insights from scholarly research and combining them with practical insights, each chapter in this publication provides miniature case studies, exercises, and further resources.