Pitch Like a Pro Toolkit

Pitch Like a Pro: Land Media Coverage without hiring a PR Firm is the complete PR toolkit for travel advisors, bloggers, and tourism professionals who want media coverage, credibility, and visibility — without hiring a PR firm to get it.

Built by Jenny Lynn Anderson, founder of Buzz Marketing with 40+ years of PR experience and a travel blogger featured in Reader's Digest and Woman's World.

Your toolkit includes six done for you documents:

• Is My Story Press-Worthy? — a 24-point checklist
• How to Write a Press Release — the exact framework editors respond to
• The Pitch Email Templates — 3 fill-in-the-blank templates for every scenario
• The Subject Line Swipe File — 20 proven formulas that get pitches opened
• The Follow-Up Sequence — 3 emails + 1 phone call to land the coverage
• Media List Starter Template — a pre-built Excel tracker with 15 starter outlets

No theory. No fluff. Just the frameworks that actually work.

Travel fearlessly. Pitch fearlessly.