Wake Your List
You have an email list. You just don't know what to say to it.
Names from your web store. A signup form on your site. A clipboard at your con table. Maybe you send something once a month that reads like a holiday letter. Maybe it's been so long that you're afraid to start again.
Wake Your List is a kit for artists who already have a list and want it to start working. It doesn't ask you to grow an audience or post more. You'll find out what the people already on your list care about, then send them more of it.
What's inside
- The Reckoning. Sort out where your names came from, even if you never kept records, and see what your old emails have been teaching your readers.
- Five listening emails. Short, personal notes you send one a week, each on one topic with one link. Whoever clicks tells you what they care about.
- The Tag Map. About a dozen tags, and the three combinations that do most of the work, like finding the people who love originals but haven't bought one yet.
- The Monthly Rhythm. Two to four emails a month, planned in one hour.
- The Email Library. Thirteen finished emails for the moments that keep coming up: print drops, last calls, collector early access, con invitations, thank-yous, and a year-end letter done right.
- The Scorecard. What to count now that open rates can't be trusted, and the one number that tells you whether your list is getting more valuable.
Plus The Copy File: all 18 emails in a Word document, ready to copy and paste. Each one is written in full by one imaginary painter, with prompts to help you swap in your own stories. It works with Mailchimp or any email platform.
Who it's from
I'm Jon Schindehette. I've been an art director, a marketing director, and a director of eCommerce, and I've run email programs for artists and major game studios. One artist I worked with had a list just like yours: untagged, unsorted, getting a rambling monthly update. Within a year of doing what's in this kit, his list had more than doubled and his email income had skyrocketed.
You get: a 48-page PDF guide and The Copy File (.docx), downloaded instantly.