Content Marketing Blueprint
How to do Content Marketing Right
Contents:
Chapter 1: Why Content Marketing Matters ......................................................................... 4
What is Content Marketing?.............................................................................................. 4
Chapter 2: Why Content Marketing is Crucial for Selling...................................................... 7
How Content Marketing Creates Fans and Buyers............................................................ 8
An Example: Thai Lopez .............................................................................................. 10
Chapter 3: The Logistics and the Numbers ........................................................................ 13
Types of Content Marketing............................................................................................ 13
Frequency, Length and More Factors.............................................................................. 15
Chapter 4: Creating the Best Content ................................................................................ 19
How to Write Good – The Anatomy of a Great Blog Post ................................................ 19
Why Infographics Are Fantastic for Internet Marketers .................................................. 23
Why Your Brand is Crucial for Your Content.................................................................... 24
Chapter 5: Marketing Your Content.................................................................................... 26
Your Articles As Products - How You Should Really be Selling Your Site Content........... 26
Guest Posting.................................................................................................................. 31
Chapter 6: Getting More Content ....................................................................................... 35
How to Get Your Visitors to Write Your Content For You................................................. 36
Your Guide to Fast and Effective Content Curation......................................................... 38
Chapter 7: Tools and Resources for Your Content Marketing............................................. 40
Chapter 8: Closing Words on Content Marketing – More Reasons it’s Perfect for Your
Marketing Strategy............................................................................................................. 43
