Free To Download: The AI Visibility Score: A 15-Minute Diagnostic for Online Businesses

Score whether AI engines can find your business — across ChatGPT, Perplexity, Claude, and Gemini.

Your business is invisible to ChatGPT, Perplexity, Claude, and Gemini.

You watch traffic drop. Search Console doesn't explain it.

This is entity recognition failure. AI doesn't recommend what it can't verify. The signals it uses are different from the ones Google ranked you on. Most online businesses haven't built them.

You can't fix what you haven't measured.

This scores it.

15 minutes. 5 queries. 4 platforms.

Score yourself 0–3 on each. Add the totals. The bracket on the last page tells you whether you're Invisible (0–5), Mentioned (6–10), or Cited (11–15).

I built this because I needed it.

MoonInMental is my own clinical aromatherapy publication. I ran the diagnostic on it in February. I scored close to zero. The score showed me exactly which infrastructure layers were missing. I built them.

What happened in the 65 days after:

— Claude.ai started showing up as a referral traffic source in my analytics

— Perplexity scored 8/9 on entity recognition for the brand query

— ChatGPT now describes the publication accurately when asked directly

— Homes & Gardens cited me as Founder of MoonInMental on April 12

— Six weeks from invisible to AI-recommended

Most of those 65 days was trial and error. Me figuring out what GEO even is. Dead ends. Rebuilds.

You skip that part.

The diagnostic is what came out the other side — distilled, polished, scoring rubric included. It's free. Whatever path took me 65 days, you'll likely walk faster because you're starting with the tool I had to build.

Methodology requires incognito browser windows. Logged-in tests show personalized results that reflect your account, not your visibility. A logged-in test is not a real test. The PDF walks through why.

Built and tested by Darlene Killen of The Visible Practitioner.

Generative search optimization research and consulting, documented in real time at thevisiblepractitioner.substack.com.