The Practical Guide to Starting a Business, First Edition

A Practical Guide to Starting a Business is written for entrepreneurs, first-time business owners, and professionals who want clear, practical guidance without needing a formal business education.

Drawing on more than 35 years of executive finance, consulting, and advisory experience, G. David Bradshaw, MBA, explains the decisions that shape a successful business—from defining the concept and understanding the market to financing, operations, financial management, growth, and long-term value.

Rather than overwhelming readers with theory, this book focuses on the business fundamentals owners need to understand, the questions they should be asking, and the common mistakes they should avoid.

Inside, readers will learn how to:

• evaluate and strengthen a business idea
• understand customers, competitors, and market opportunities
• choose an appropriate business structure
• manage cash flow, budgeting, and financial performance
• understand debt, equity, and business financing
• build a practical business plan
• prepare for growth, succession, and eventual exit

This downloadable PDF edition is designed to serve as a practical reference throughout the startup and business ownership journey.