The Complete SEO Course: Achieving Top Rankings in Search Engines
Rank on the First Page of Search Engines
Course Overview
SEO (Search Engine Optimization) is nothing but the practice of optimizing your website(be it anything product or a service website) and its content to rank higher in search engine results pages (SERPs) for specific keywords and phrases. The goal of SEO is to increase organic traffic to your website and improve its visibility on search engines such as Google, Bing etc.
If you are not found on Google or any search engine for that matter, you will not receive traffic from organic search. Which is why it becomes so important to be indexed and appear on Search Results.Search Engine Optimization (SEO) is super essential for every brand and business that operates online.
SEO usually takes time to show results and is a ongoing process. It’s important to stay up-to-date with the latest SEO trends, algo updates and best practices and adapt your seo strategy accordingly.
I have designed this comprehensive SEO course from all my experience to help you drive traffic to your website, get traffic, more leads, achieve first page rankings in search engines using SEO.
I have tried to cover the main seo concepts, keyword research, on-page and off page optimization, seo optimized content creation, link building, content optimization, tools & techniques, best practices, local seo, wordpress seo, seo plugins, analytics etc.
Requirements:
No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it’s up to you to take action and do what it takes to make it a success and apply what you have learned.
Who will Learn
Inbound Marketing Professionals
Digital Marketing Professionals
SEO Optimized Content Writers
Students interested in learning Marketing or SEO or taking it as a career
Freelance Lead/Demand Gen Professionals
Freelancer Revenue Generation Professionals
Course curriculum
Module 1: Introduction to SEO
What exactly is SEO?
Google Search and How it works?
Why is SEO important?
Understanding search engine algorithms different types and their history
Pillars of SEO
SEO Myths in 2023
Module 2: Keyword Research & Tools
What are keywords?
Types of keywords?
Which is good - Long Tail Vs Short Tail?
What is Keyword Research ?
Tools Overview
-Google Keyword Planner
-SEMRUSH
-Google Trends
-Ubersuggest
-Answer the Public
-Spyfu
Module 3: How to perform effective keyword research
What type of keywords to go for?
Search Volume importance
What is EAT and how does it work?
How to do proper Keyword Research?
Keyword research and analysis
Module 4: Technical SEO
Website site structure and design
Indexing and Crawlers info, crawling process
Sitemaps
Robots.txt
Website speed and performance
Page Speed
Site security
Http vs Https
Mobile SEO optimization
Hreflang Tags
Status Codes Definition
Schema markup and structured data
Module 5: Content Creation
Content strategy
Creating high-quality, SEO-friendly content
Optimizing content for keywords
Duplicate Content
Module 6: Optimizing Content
Types of Content
Importance of page titles, title, h1-h6, meta tags etc
Ai tools for Content Optimization
Content promotion and link building
User engagement and social signals
Module 7: Back links
What are Backlinks?
Why are they Important?
Anchor Texts
No-Follow and Do-follow
Backlink Analysis
DA & PA definitions
Link Strategy
Module 8: Analytics and Measurement
Google Analytics
Search Console
Monitoring and tracking key performance indicators (KPIs)
Keyword Ranking Tracking
Competitor SEO Analysis
Reporting and analysis
How soon can I see results
Module 9: Advanced SEO Techniques
Local SEO
Wordpress SEO
E-commerce SEO
International SEO
Voice search optimization
Video SEO
Technical SEO Audits and Site migrations
Module 10: Future of SEO
Emerging trends and technologies
SEO in a post-cookie world
The role of AI and machine learning in SEO
Siddanth Adiga
A BE & MBA and a Techno-Marketing professional with more than 9.3 years of Marketing experience along with growth consulting & has experience working with companies like Zoho, HackerEarth, JioHaptik, and more. He has handled marketing for the companies he has worked with roles as Head of Marketing or Sr.Marketing Manager. You can connect with him on LinkedIn.