Marketing and Public Relations for Nonprofit Professionals

Download the free AI Companion Guide and use it with any book or handbook on the Strand Nonprofit Resources product page.



Marketing and Public Relations for Nonprofit Professionals (153 pages) is a practical guide to building visibility, strengthening reputation, engaging stakeholders, and communicating an organization’s value. Written specifically for people working in nonprofit organizations, the book explains how marketing and public relations complement one another and how both contribute to fundraising, public trust, and long-term organizational sustainability.

Readers will learn how to:

• Develop a realistic marketing and communications strategy
• Understand audiences and create messages that resonate
• Build and protect a credible nonprofit brand
• Work effectively with traditional and digital media
• Use websites, email, social media, and emerging technologies more strategically
• Tell compelling stories without compromising dignity or accuracy
• Strengthen the connection between communications, reputation, and fundraising
• Prepare for crises and respond in ways that preserve public confidence
• Measure results and make better decisions with limited resources
• Use artificial intelligence responsibly in nonprofit communications

Examples, scenarios, and case studies bring the material to life and demonstrate how communications decisions play out in real nonprofit settings. The emphasis throughout is not on expensive campaigns or corporate formulas, but on thoughtful, ethical, and achievable practices that nonprofit professionals can adapt to organizations of different sizes and missions.

This book is suitable for executive directors, communications and marketing staff, fundraisers, program managers, board members, consultants, students, and anyone responsible for increasing awareness and support for a nonprofit organization.

Whether you are developing a communications program from the ground up or improving an established one, this book provides a practical framework for communicating with greater clarity, consistency, purpose, and impact.