The Business Book Big Ideas Simply Explained
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The Business Book
Big Ideas Simply Explained
A businesses start from the
same point: an idea. It is
what happens to that idea
that determines business success.
According to Entrepreneur
magazine, nearly half of all new
start-ups fail within the first three
years. Beating the odds at start-up
is tough. First and foremost an idea,
no matter how good, must be
combined with entrepreneurial
spirit, defined as the willingness
to take risk. Without entrepreneurial
spirit a great idea might never be
pursued. Not all ideas are good
ones though; it would be a foolish
entrepreneur who rushed a product
to market without careful thought,
research, and detailed planning.
Risk might be inherent in business
enterprise, but successful
entrepreneurs are those who are
not only willing to take risks, but
are also able to manage risk
Big Ideas Simply Explained
A businesses start from the
same point: an idea. It is
what happens to that idea
that determines business success.
According to Entrepreneur
magazine, nearly half of all new
start-ups fail within the first three
years. Beating the odds at start-up
is tough. First and foremost an idea,
no matter how good, must be
combined with entrepreneurial
spirit, defined as the willingness
to take risk. Without entrepreneurial
spirit a great idea might never be
pursued. Not all ideas are good
ones though; it would be a foolish
entrepreneur who rushed a product
to market without careful thought,
research, and detailed planning.
Risk might be inherent in business
enterprise, but successful
entrepreneurs are those who are
not only willing to take risks, but
are also able to manage risk