eBook Promotion Mistakes That Could Be Killing Your Sales

Selling an eBook is a task that entails a lot of time and effort. However, just because you’ve finished writing your eBook doesn’t mean that your struggle is over. No matter how good a product may be, any business is going to need a solid marketing campaign in order to reach your intended audience. Most people who write eBooks have the skills to write a compelling piece, but without a means to let people know that such an eBook exists, there aren’t many people who would buy the eBook to begin with. Here are a few promotion mistakes that you need to avoid:

Failing to Build an Email List

When you’re marketing a product, one of the first things that you need to do is to establish a mailing list. People still read emails, and they‘re perceived to be more formal than a simple text message or instant message. An email list is the foundation of your other marketing efforts and is your first step to growing your readership.

Neglecting SEO

Any digital marketing campaign needs SEO in order to rank high in search results. While it’s true that SEO takes a lot of time and effort to establish, the benefits of doing so are well worth the trouble, especially since ranking high in search results not only grants your eBook much better exposure, but it also lends a sense of credibility. This is important considering how relevance is going to be the primary standard that’s going to be used to rank pages.

Not Getting Book Reviews

As with other online purchases, most people are going to be wary of their purchase, since they don’t have a means to evaluate an eBook in the same manner that they would evaluate a book in a bookshop. As a result, they rely heavily on the feedback and reviews of other readers who have purchased your eBook. eBooks that get featured on authority websites such as goodreads.com may not always guarantee positive feedback, but they will almost always pique the interest of would-be readers. Critical feedback is better than no feedback at all. Furthermore, if you want to take a safer approach, you can also consider sending copies of your eBook to people in return for feedback.

Committing to a Marketing Strategy Without Validating It

It’s understandable why someone may be excited to promote their eBook as quickly as possible. However, rushing things could ruin your overall sales. If you don’t validate the effectiveness of your strategy, you are committing valuable time and resources to a venture that may not get you the promotion you need. In fact, you’re much better off hiring an internet marketing agency to help you promote your book.

Promoting a book is not an easy task. It takes a lot of time for the results to happen, and you have to do things right the first time. These are the mistakes that you need to avoid when promoting your eBook online.