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Work Backwards

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The strategy that tells you what to do next.


A voice-led experience.



If you’re an entrepreneur, freelancer, or consultant…

you already know where you want to go.

This gives you what to do next.


No theory.

Real steps you can follow today.


This is a voice-led experience.

Short audio sessions you can listen to anywhere—while driving, walking, or in between everything else.


You’ll walk away knowing:

  • what actually moves your business forward
  • what to focus on right now
  • how to turn your strategy into action


If your days feel full but progress feels slow…

this will change that.


🎧 Press PL▶︎Y. I Dare You!



Kath Pietersen — ex Group CFO, now Voice-Led Strategist.

Founder of Work Backwards Strategy, helping you grow your business with actionable strategy.


✨Check out my show, The Voice-Led Business Experience, on Spotify. Loaded with

insights in a way you’ve never heard before.



🔵 What you get:


  • Voice-led experience: 4 Compact audios
  • PDF guide


Ready to go deeper?


👉 7 Decision Questions






You will get the following files:
  • M4A (1MB)
  • PDF (270KB)
  • M4A (2MB)
  • M4A (2MB)
  • M4A (1MB)