90 Day Content Calendar

You're posting once, burning out, disappearing for three weeks, feeling guilty, posting again. The algorithm reads that rhythm as noise. Your audience reads it as silence. Meanwhile the AU small business owners who grew their following last year all did the same boring thing: three posts a week, every week, for a quarter.

This calendar hands you ninety captions across six AU industries (tradies, allied health, cafes, boutique retail, consultants, coaches). One for every Monday, Wednesday and Friday of the next twelve weeks. Pick the industry closest to yours, swap four or five words for your suburb and services, and you're ready to post. Rhythm beats volume. Every time.

**What's inside**

- 90 captions (15 per industry x 6 industries) across Mon-tip, Wed-BTS, Fri-win rotation

- 4 visual content recipes: the Quote Card, Before and After, Ingredient Shot and Diary Page

- 5 Instagram Stories scripts and 3 Reels scripts for anyone camera-shy

- Platform-specific hashtag strategy (IG 3-5 tags, LinkedIn 2-3, GBP zero) plus AU starter sets

- Canva scaffold spec with three editable zones (hook, body, CTA) to duplicate 90 times

- Paired MailerLite schedule that turns Friday captions into weekly newsletters with zero extra writing

- Metrics scorecard: the 5 you track (replies, saves, reach, profile visits, link clicks) and the 3 you ignore

**Who it's for**

- AU tradies, allied health, cafes, retail, consultants and coaches who've tried to post daily and burned out by week six

- Solo operators who want 12 weeks of content batched in one Sunday afternoon

- Business owners posting across Instagram, LinkedIn and GBP who need captions that adapt without a rewrite

**Who it's NOT for**

- Ecommerce brands needing product-launch content (the Meta Ads Iteration Kit suits you better)

- Agencies managing 10+ client accounts who need a white-label system

**Cost to run**

- Canva Pro for the scaffold: $17.99/mo AUD

- MailerLite free up to 1,000 subscribers, then from $15/mo AUD

- Scheduling via Meta Business Suite (free) or Later/Metricool from $25/mo

**Who made it**

Rachel Ponte. 15+ years AU digital marketing and advertising experience for national and global brands. Maeve Media products are built by one senior marketer and priced so solo operators can afford to own them.

Download. Post. Action.