SOSSY 2: Grow Your Senior Care Business

Welcome to SOSSY 2

Grow Your Senior Care Business

Congratulations!

If you’re here, you’ve already taken the first steps toward building your own senior care business. Now it’s time to take it to the next level.

Your life—and your career—are about to change in exciting ways.

Not only will you create more purpose, meaning, and financial opportunity for yourself, but you’ll also have the opportunity to change the lives of countless older adults, families, and employees.

Instead of simply trading hours for dollars, you’ll begin building a business that creates a lasting impact and a ripple effect throughout your community.

They say, “Do what you love, and success will follow.”

That has certainly been true in my life, and I believe it can be true for yours as well.

Welcome to

The Eagle Formula

In SOSSY 1, you followed The Freebird Formula and built the foundation of your business.

Now it’s time to spread your wings.

As your business grows, your role begins to change. You’ll spend less time doing everything yourself and more time leading a team, creating systems, and building a business that gives you more freedom, more choices, and a greater impact than you ever imagined.

Module 1 – The Eagle Has Landed

Your New Role as a Business Owner

You’ll learn how to confidently manage the day-to-day operations of your growing business, including:

• Marketing and networking
• Hiring staff while continuing to bring in new clients
• Scheduling
• Payroll and billing
• Communication with staff, clients, and families
• Managing your time effectively

Module 2 – Building a Fleet

Hiring the Right Team

You’ll learn how to build an exceptional team, including:

• Where to find caregivers
• Qualifying applicants
• Conducting interviews
• Making hiring decisions
• Onboarding new employees
• Paying your staff
• 
  

Module 3 – Flight Training

Leading a Successful Team

Everything you need to confidently lead and grow your agency, including:

• Policies and procedures
• Working with clients
• Tools and guidelines for success
• Solving problems before they happen
• Handling difficult situations
• Knowing when it’s time to say goodbye
• 
  

I’m Cheering You On!

Building a senior care business is one of the most rewarding journeys you can take.

You won’t always have all the answers—and that’s okay.

Just keep moving forward, continue learning, and remember why you started.

Be a light in the dark.

I’m so excited for you and can’t wait to see where this journey takes you.

Danielle Bonney McPherson, LSW

Founder, Serving Our Seniors (SOS)