complete business foundations textbook guide that teaches you business, marketing, branding, accounting, and finance fundamentals (all-in-one) presented in a simple, interesting, and easy-to-understand format.

this guide provides an extensive overview of fundamental business, marketing, accounting, and entrepreneurship concepts across multiple subjects crucial for success, often structured as guidance for MBA students or entrepreneurs.

it's packed with practical information and useful advice across fifteen business-focused titles, all in easy-to-follow steps to understand the process of starting a business, from beginning to end.

from market research, sales tactics, and branding strategies to accounting, financial statements, advertising, business planning, and project management, this guide explains the most important principles of any successful business in an accessible, informative, and easily digestible textbook.

starting-up is a must-have reference for entrepreneurs, business students, and new would-be business owners.

this guide presents and explains some of the same information that you’d encounter in a typical MBA program at any high-quality business school.

whatever you are a small business owner, entrepreneur, or a business student this guide will help you understand the basics, gain the insights, focus, and tools you need to be successful in business endeavors.

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