What I Wish SOMEONE Would’ve Told Me About Business

When I started my business, I thought success was all about making money.

I quickly learned that entrepreneurship is so much deeper than that.There are conversations no one prepares you for, decisions no one can make for you, and lessons you don’t truly understand until you’re standing in the middle of them. Some lessons are exciting. Others are uncomfortable. But every single one has shaped the business owner I’ve become.This book isn’t about having all the answers. It’s about sharing the lessons I had to learn so you don’t have to learn every single one the hard way.

My purpose has always been to help people. Whether that’s through taxes, business services, financial education, or simply sharing what I’ve experienced, I believe we’re called to reach back and help the next person.If even one chapter saves you time, money, frustration, or gives you the confidence to keep going when entrepreneurship gets hard, then I’ve done exactly what I set out to do.

Welcome to the conversations business owners don’t always have—but absolutely should.

I hope this book serves you well.

— Makeda I. Goins

Founder, Crowned Connections LLC